Department of Marketing Administration, The University of Texas at Austin.
Pilot corpus only
This score is computed over theSindex pilot corpus and does not cover the full scientific literature. Scores are relative to papers we have ingested — papers, authors, and institutions outside the pilot are not represented. Methodology.
Driven by 2 papers. Top paper: “Market Orientation: The Construct, Research Propositions, and Managerial Implications”.
Bernard J. Jaworski, Ajay K. Kohli
Ajay K. Kohli, Bernard J. Jaworski